Starbucks recently launched a Happy Holiday Member Night event for Gold and Diamond members, allowing eligible users to book free in-store participation through the official App. However, after the event ended, a large number of feedback posts appeared on social platforms, with many members calling the experience extremely poor: the new product tasting consisted of only one mini drink, limited-edition badges were in short supply, the coffee lecture and interactive games were simply canceled, and there were no discounts on merchandise purchases either. Some participants also pointed out that the quality of the event varied by store, and stores that attached greater importance to it still delivered a decent holiday experience. Starbucks employees, meanwhile, revealed that rushed preparation, insufficient bookings, and last-minute situations could all dilute the effectiveness of the event. Why did this member event receive such polarized reviews? This article will sort through feedback from all sides and the reasons behind it. [more…]

After collaborating with actor Daniel Wu to promote coffee products in late June, Guming Tea recently rolled out packaging bags featuring his image at stores nationwide, which unexpectedly sparked widespread dissatisfaction among consumers. Many customers complained on social media that the bag design was "not aesthetically pleasing" and that the celebrity's portrait was too large, saying carrying it felt like "health supplements for middle-aged and elderly people" or "soaking goji berries," and some even said they wanted to throw it away as soon as they received it. Some netizens argued that although Daniel Wu has high national recognition, he is no longer young and does not fit the positioning of a youthful tea beverage brand; others pointed out that the brand should consider scenarios for secondary use of the packaging. On September 23, Guming staff responded that they had not received related complaints, but would record opinions on the design and spokesperson and pass them on for evaluation. The incident reflects the tension between co-branded packaging and the aesthetics of young consumers. [more…]

Heytea recently launched a new triple-thick matcha product, claiming to combine matcha tea, thick matcha cheese milk cap, matcha jelly, and thick matcha glutinous rice balls and other rich toppings, attracting many matcha lovers to try it first. However, the first wave of feedback showed a clear gap from expectations: many consumers complained that the glutinous rice balls were runny and not chewy, even describing them as hard to swallow; the matcha drink had a heavy powdery taste, leaving the mouth dry and the throat coated after drinking; despite being called "triple-thick matcha," the tea flavor was rather weak, and even adding more intensity brought limited change. Matcha enthusiasts, after comparing the Heytea series with the rich, sweet aftertaste they idealize, gave comments such as "watery" and "thin and bland." The brand may have blended milk and syrup to cater to mass tastes, but this is far removed from the bitter depth and sweet finish pursued by seasoned matcha lovers. [more…]

Recently, a blogger publicly complained that the Starbucks App pushes promotional messages based on real-time location, saying that they are marketed to wherever they go, sparking heated discussion among netizens. Starbucks customer service said they were not aware of the matter and had reported it to the public relations department. It is worth noting that Starbucks has repeatedly been notified and summoned by regulatory authorities in the Chinese market over personal information collection issues, and in June 2025 its App and WeChat mini-program again appeared on the list of notifications for illegally and improperly collecting and using personal information. This debate over precision marketing and the boundaries of privacy has once again pushed brands' use of user data into the spotlight. [more…]

Recently, Manner's official mini-program quietly updated its membership points rules. Starting in 2025, consumption points will be cleared every two years, and existing points accumulated before 2025 will also be reset to zero by the end of that year. As soon as the news broke, many long-time members were taken aback. What's even more frustrating is that the redemption thresholds for some items in the points mall have been raised at the same time—a stainless steel straw cup that once cost 120 points to redeem now requires 220 points. With a single acquisition channel, a long points-accumulation cycle, and no membership tier system, the combination of these problems has left many regulars lamenting that their points are too tasteless to bother with yet too wasteful to discard, and some have even begun to think about switching to other brands. [more…]

As people return to work after the holiday, coffee chains are rolling out merchandise to grab office workers' attention. Manner is releasing its popular ceramic cup in new colors as a limited edition, while Mstand has taken a different approach with a lunchbox jokingly dubbed the "cattle and horse trough," bundled with a new coffee-flavored latte as a limited two-cup set. However, once the actual product arrived, consumers found the lunchbox riddled with scratches, rough edges on the clasps, too small a capacity, and no indication on the material that it was microwave-safe, sparking widespread complaints. From looks to practicality, this piece of merchandise seems to have failed to meet the expectations of people who bring their own lunch. [more…]

The food delivery platforms have once again kicked off a subsidy war, with Meituan and Alibaba distributing large numbers of milk tea redemption vouchers to users, triggering a collective surge in orders at chain stores such as Mixue Bingcheng, Chabaidao, Goodme, and Shanghai Auntie. On the night of July 5, orders flooded into tea beverage stores in many places like a tidal wave, receipt printers nearly collapsed, and employees kept busy from the evening shift until the early hours of the morning yet still could not clear the backlog of orders. Some stores urgently called back off-duty employees for support, while delivery riders and customers surrounded the stores so tightly that not a drop could get through. While consumers got milk tea for 0 yuan, the workers behind the counter experienced a night comparable to "doomsday." This game between platforms ultimately shifted the pressure onto the frontline tea beverage workers. [more…]

Recently, a customer's complaint about Cha Yan Yue Se on social media sparked widespread discussion. The customer, because a pregnant friend was feeling unwell, went to a Cha Yan Yue Se store in a Changsha mall to ask for a cup of warm water, but was told that the store had no cups available and could not provide it. She then went upstairs to CHAGEE, where the staff immediately gave her a large cup of hot water. In this comparison, the poster's feelings about the service of the two brands were completely different. After the post was published, netizens' opinions split into two sides: some believed CHAGEE's service was more humane, while some local Hunan consumers defended Cha Yan Yue Se, pointing out that Cha Yan Yue Se stores keep free drinking water and customer cups available year-round for passersby to take on a self-service basis, and this time it may simply have been that the cups happened to run out. Cha Yan Yue Se employees also came forward to explain that the store has strict rules on the use of paper cups, and using takeaway cups to hold free hot water requires paying out of pocket. In this controversy, who is actually right and who is wrong? Has the additional service of tea beverage shops been taken for granted? Let us look at the full picture of the incident together. [more…]

Today, when chain coffee brands commonly use mini-programs for ordering, the clarity of the menu interface directly affects consumers' purchasing efficiency. However, recently, a long-time Manner customer who brings their own cup posted a complaint on social media about the messy layout of its mini-program menu, which quickly resonated with a large number of users. The user even made a homemade Excel spreadsheet to compare and organize product information, pointing out that the same drink is split into multiple product cards due to factors such as cup size and hot or iced, and scattered across different categories, making it difficult to find. Not only do customers feel troubled, but some Manner employees also admit that the ordering system is easily confusing. In addition, the mini-program also has problems such as store sorting not being by distance and cumbersome agreement checkboxes. This article will sort out in detail the specific content of this user feedback and the reactions from all sides, and explore the impact of menu design on the coffee consumption experience. [more…]

Manner recently quietly launched two new drinks—Green Tonic and Arctic Ocean Orange Americano—sparking lively discussion among coffee enthusiasts. The Green Tonic is made with tonic water and matcha liquid, featuring an attractive layered look, but its taste is both sour and bitter, described as "the mood of squeezing onto a peak-hour train in 42°C heat." The Arctic Ocean Orange Americano has been criticized for being highly similar to the existing Iced Orange Americano. Some fans complain that the new items are merely rearrangements of existing ingredients, and even calculated that the brand could still make 33 more drinks. Manner has always been known for consistent quality, but these two new items have left some loyal customers disappointed. [more…]

As the Spring Festival approaches, Starbucks has launched three Chinese New Year limited-edition drinks: Kumquat Cloud Macchiato, Kumquat Tieguanyin Tea Latte, and Kumquat Flavored Americano, aiming to attract customers with the auspicious meaning of "great fortune and prosperity." However, after the products hit the market, the Kumquat Americano quickly became the focus of complaints on social media, with many consumers reporting that its taste resembles cough syrup or Chinese herbal medicine, far from the expected citrusy sweetness. This article will review the real feedback on this new product and analyze the challenges Starbucks faces in its localization innovations. [more…]

As the winter strawberry season arrives, major chain tea brands are launching strawberry-related drinks one after another. ChaPanda has brought back its signature strawberry drink in response to fan demand, while also keeping up with the fruit-and-vegetable juice trend by launching a strawberry version of its Light & Refreshing Kale drink and a brand-new item, Divine Beauty Strawberry. Among them, Divine Beauty Strawberry is made fresh with ingredients such as roselle, strawberries, and pineapple, and has been dubbed a "natural liquid blush" by the official brand, attracting many consumers to try it. However, a production video released by an employee revealed the cumbersome and labor-intensive manual juicing process behind this drink—a full pot of ingredients can yield only two cups after manual squeezing, and the filter bags frequently burst from the pressure, prompting collective complaints from staff. The inefficient production method has also led some netizens to worry about hygiene conditions. [more…]

On September 18, Heytea sent an internal letter titled "Creating Differentiated Brands and Products for Users" to its business partners, directly addressing the increasingly fierce homogenized competition and low-price involution in the tea beverage industry. The letter proposed "creating differentiated products and brand experiences for users to the utmost" as the direction for breaking through, explicitly stating it would not follow popular categories, not engage in pure low-price competition, and would control the pace of store openings and focus on operational quality. However, netizens had mixed reactions: some supported the differentiation strategy, while others complained about weak product innovation and declining quality. Can Heytea win back consumers with this strategy? This article will sort out the key points of the internal letter and voices from all sides. [more…]

Luckin Coffee's collaboration with Line Friends' dog character officially returned this Monday, bringing back last year's beloved Little White Pear Latte, and fans eagerly placed orders to snap up the co-branded merchandise. However, many consumers discovered upon receiving the actual products that the limited-edition metal badges had issues such as scratches, bubbles, black spots, and even missing logos, while the blind-bag stickers were also complained about being insufficient in quantity. Faced with co-branded merchandise that they had waited a year for yet varied in quality, merch enthusiasts expressed their disappointment one after another, calling on Luckin to strengthen quality control. [more…]

The chain milk tea brand 1 Dian Dian has introduced the "Supreme Dian Men Ren" membership program, promising exclusive benefits such as birthday gifts and priority order preparation for high-tier members. However, recently some consumers have complained that despite being supreme members, they have repeatedly failed to enjoy priority preparation services, with waiting times no different from regular orders. On social media, many loyal users have also reported similar frustrations, questioning whether the brand's promised member privileges are merely empty promises. This article will review the course of events, the brand's rules, and the actual implementation at stores, and explore the difficulties in delivering member benefits. [more…]

For professional coffee knowledge exchange and more coffee bean information, please follow Coffee Workshop (WeChat public account: cafe_style) For more specialty coffee beans, please add the personal WeChat of Front Street Coffee (FrontStreet Coffee), WeChat ID: qjcoffeex Recently, Luckin Coffee has been thrust into the spotlight over price discrepancies for its cheese latte. Some consumers reported that the same drink was priced vastly differently across accounts, ranging from 9.9 yuan to 18 yuan, sparking allegations of "big data price discrimination against existing customers." Luckin officially responded that the price differences stem from store operating costs and randomly issued system discounts, denying any price discrimination. However, this is not the first time Luckin has fallen into such controversy; as early as 2021, the media exposed similar cases. This article will sort through the course of the incident, the views of various parties, and the industry background, to explore the issue of price fairness in online consumption. [more…]

Recently, a consumer posted on social media reporting that when ordering lunch through a third-party delivery platform at a Starbucks store, they received a box of yellow peach-flavored Greek-style yogurt with a grain mix that was three days past its expiration date. During consumption, the customer noticed that the date code on the packaging showed an expiration date of March 4, while the day of receipt was already March 7. The incident quickly drew netizens' attention, with many suggesting keeping evidence and filing complaints through official channels to defend their rights. However, after the customer contacted Starbucks customer service, the reply was that because the order was placed through a third-party platform, only the platform could handle the refund. This response left onlooking netizens dissatisfied, as they felt the brand showed little concern for the store's mistake. As of press time, the individual has filed a complaint on the 12315 platform, but the outcome has not yet been announced. [more…]

A post about a Luckin Coffee service experience recently sparked discussion on social media. The poster said that while organizing an office event, they ordered 60 drinks from a local Luckin store. When picking up the order, they found the coffee had not been packed into boxes and had to carry it to the car bag by bag, while the staff did not offer help on the grounds that they could not leave the store entrance. The customer also complained that the entire order had no discount and said that even if they ordered 600 cups next time, they would not choose this store again. However, most netizens sided with the staff, arguing that chain coffee stores do not normally offer group-meal discounts, and that Luckin has strict requirements for food safety and operating procedures, making it difficult for employees to leave their posts to help with carrying during peak hours. [more…]

Heytea's collaboration with table tennis champion Fan Zhendong has sparked a buying frenzy, with limited-edition fridge magnets and luggage tags selling out within minutes of release, prompting many fans to complain that getting one was as hard as snagging concert tickets. Store employees revealed that each branch received very few of the merch items, to the point that even they couldn't get their hands on any. However, some netizens discovered that scalped items had already appeared on second-hand platforms at inflated prices, listed even earlier than the official promotion, raising suspicions that insiders were withholding stock for profit. Whether it's insufficient inventory or artificial scarcity marketing, consumer discontent is spreading, and the brand's collaboration strategy is facing a real test. [more…]

Heytea recently launched a limited-time offering of the previously Tibet-exclusive yak milk tea, Qiammo, across its nationwide stores. This Tibetan-style sweet tea features yak milk, highland barley base, and a highland barley egg crisp crumble cheese milk cap, sparking anticipation among longtime fans. However, during delivery, the milk cap was not packaged separately, which significantly diminished the drink's appearance and taste, leading many consumers to complain that its look and flavor closely resembled childhood Jinwei cereal. The brand subsequently made emergency adjustments to its packaging rules: hot drinks are now separated by default, while cold drinks require a note. This article reviews the product background, consumer feedback, and the official response, presenting this new product controversy for coffee and tea enthusiasts. [more…]